The Verona Garda Bike network was established in 2012 on the initiative of five companies from the Verona area. It was created with the help of the Confindustria Verona employer’s organisation, the Coverfil consortium, the province of Verona, local government, relevant organisations and the chamber of Commerce.
The five partners are important companies in the tourism, wine and food industries: Europlan S.p.A., Bellatrix Srl, Lamacart Spa and the Nicolis museum, Gruppo Italiano Vini Spa and Turri F.lli Srl.
The network aims to raise awareness of regional sustainability, to encourage the use of the bicycle and eco-friendly transport and to further tourism all year round. The Verona area and Lake Garda lend themselves to bicycle tours, given their historical and cultural heritage, the many touristic activities on offer, the great regional cuisine and excellent wine.
The company network promotes bicycle paths and routes via cycling maps, theme apps and the endorsement of events and initiatives that increase visibility of the region and raise industry companies’ awareness of cycling holidays as an economic factor.